We are excited to announce that, as of May 2026, Gene Messer Hyundai has changed its name to Group 1 Hyundai Hub City. While the Group 1 name may be new to some of our customers in Hobbs, NM and Clovis, NM, the company has played a key role in your car-buying and service experience at the former Gene Messer Hyundai for quite some time. Read on to learn more about this next chapter for our well-established Hyundai dealership in Lubbock.
Our new name reflects Group 1 Automotive’s initiative to unify its nationwide network of dealerships. You deserve more from your dealership, and it should be easy to recognize where that experience starts. The change to Group 1 Hyundai Hub City brings everything together under one clear promise: More confidence. More care. More of what matters, every time you visit.
From sales and financing to parts and service, you’ll continue to work with the same group of local professionals you’ve come to know and trust.
Because Group 1 Automotive represents 29 brands, you can choose from tens of thousands of new and pre-owned cars to meet all of your automotive needs, now and down the road.
Group 1 Automotive’s 40-year legacy is grounded in our stability and resources, which are rooted in five core values: Integrity, Transparency, Professionalism, Teamwork, and Respect.
By working together, Group 1 Automotive’s family of dealerships provides added convenience when it comes to keeping your vehicle in top shape. Whichever Group 1 dealership is most convenient for you, you’ll be treated like family.
Our name may have changed, but drivers from Levelland and beyond can expect the same friendly service they’ve come to know and love at our dealership. Visit us to learn more about our Group 1 identity. We look forward to continuing our decades-long legacy in Lubbock.
